Strategic Internal Communications for Government has ended
Strategic Internal Communications for Government
September 26 - 28, 2017
Washington, DC
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Aaron Lavallee

United States Department of Agriculture, Office of Public Affairs and Consumer Education
Deputy Assistant Administrator

Aaron Lavallee is the Deputy Assistant Administrator of the Office of Public Affairs and Consumer Education (OPACE). Mr. Lavallee has served in this role for five years. He previously served as a Communications Coordinator at the U.S. Department of Agriculture under Secretary Thomas J. Vilsack from August 2009 to June 2012.

 As the Deputy Assistant Administrator of the Office of Public Affairs and Consumer Education (OPACE) he is responsible for planning and executing communication programs that inform and educate a variety of audiences, including Congress, the media, consumer and industry stakeholder organizations, and consumers on FSIS policy and public health responsibilities and activities, foodborne illness prevention, and safe food handling. He also oversees the planning and execution of the Agency’s employee communication efforts. These communication activities are carried out through a variety of means including but not limited to news releases, media tours, speeches and testimony, social media, videos, visits to members of Congress and their staffs, public meetings, correspondence, publications, Ask Karen, the USDA Meat and Poultry Hotline, the Ad Council, internal memoranda, internal and external newsletters, the FSIS public and internal Web sites, and responses to Freedom of Information Act requests.

Mr. Lavallee has worked in politics and strategic communications since 2000 Presidential primary race. He was one of the first New Hampshire field organizers with the Howard Dean presidential campaign. He became a community organizer with New Hampshire Citizens Alliance, came within 39 votes of winning a seat in the New Hampshire House of Representatives, and then managed a state Senate campaign that unseated a three-term incumbent. As District Representative to U.S. Rep. Paul Hodes, he served in an advisory capacity and as liaison for military and veteran affairs. His grassroots experience includes training with Wellstone Action, Grassroots Solutions, US Action, and Harvard’s Marshall Ganz. He completed his Master’s in Strategic Public Relations from George Washington University's Graduate School of Political Management.