Strategic Internal Communications for Government has ended
Strategic Internal Communications for Government
September 26 - 28, 2017
Washington, DC

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Interactive Workshop [clear filter]
Tuesday, September 26

8:15am PDT

WORKSHOP A: Storytelling In A Digital Age: Developing And Leveraging Video Content To Tell Your Organization’s Stories
About Face Media

A key component in communicating with your current and potential employees is telling your organization’s story: your history, agency culture, accomplishments and strategies for the future.  The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content?  And how can you increase your opportunities to initiate and maintain that all-important personal connection?


 In this hands-on workshop, you will:


  • Learn why story-based content can be a successful development strategy
  • Understand the makeup of engaging and compelling stories
  • Know the questions you should be asking before you start
  • Leverage video content for multiple distribution channels and uses: both internal and external
  • Learn about current trends in video viewership
  • Apply these specific approaches to your content needs


Denise Roberts McKee, COO

About Face Media

avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Operating Officer at About Face Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure and... Read More →

Tuesday September 26, 2017 8:15am - 10:30am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

10:45am PDT

WORKSHOP B: Tips & Techniques To Increase Readership Of Your Internal Communications – Return To The Office Prepared To Increase Engagement, Performance, And ROI
Trident Communications, LLC

Internal communications teams struggle with low readership and its impact can be extremely detrimental to employee engagement and overall corporate performance, even ROI! Low readership also undermines the importance that internal communications play in helping agencies achieve their objectives.

In this workshop, you'll identify the causes of low readership and provide solutions that will increase readership by 35%! Get ready to learn how to:


  • Identify the main causes of low internal communications readership
  • Understand and analyze employee behavior and preferences on current readership trends
  • Gain support of senior management for new and innovative approaches
  • Increase internal communications impact, readership and effectiveness today!


Rob Drasin, President

Trident Communications LLC

avatar for Rob Drasin

Rob Drasin

President, Trident Communications, LLC
Rob Drasin is President of an internal communications agency, Trident Communications, LLC. Rob brings broad internal, corporate and B2B experience to the panel. Innovation has been the hallmark of Rob’s career and he has co-founded several online and traditional communications companies. Rob... Read More →

Tuesday September 26, 2017 10:45am - 12:45pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

2:15pm PDT

WORKSHOP C: Build A Comprehensive Internal Communications Strategy Leveraging Digital Engagement Solutions That Drive Mission Critical Outcomes

Government agencies often face challenges like low employee morale, declining participation in employee programs and disparate internal communications processes. Using digital engagement solutions that are aligned with organizational priorities can help accomplish your strategic initiatives.


In this interactive workshop, you will assess your current overall internal communications strategy and learn new ways to leverage digital engagement solutions to improve outcomes and drive measurable results. Leave this workshop with a deeper understanding of how to:


  • Build a cost-effective comprehensive internal communications strategy for both proactive and reactive outreach
  • Leverage digital engagement tools to engage internal employees that drives mission critical outcomes
  • Utilize engagement data to gather actionable insights to continuously improve your digital communication campaigns and report on success


Natalie Fedie, Vice President of Customer Success


avatar for Natalie Fedie

Natalie Fedie

Vice President of Customer Success, Granicus
Natalie has over 20 years of professional marketing and communications experience in the public and private sector. As the Vice President of Customer Success for Granicus, she leads the team responsible for helping over 3,000 government agencies of all sizes successfully accomplish... Read More →

Tuesday September 26, 2017 2:15pm - 4:15pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202