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Strategic Internal Communications for Government has ended
Strategic Internal Communications for Government
September 26 - 28, 2017
Washington, DC
http://bit.ly/2rR97sL

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General Session [clear filter]
Wednesday, September 27
 

9:15am PDT

Blood, Guts, And Glory – How To Engage Your Front-Line Employees
United States Department of Agriculture

A committed and engaged workforce is the holy grail of any healthy institution, organization, or government Agency – but employee engagement is as much an art as any science behind it.  The United States Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) employs over 7,000 “front-line field employees”, many of whom are unwired employees, without access to a government issued email address or computer. In 2016, FSIS launched a new employee engagement initiative, titled “i-Impact;” this was delivered to the majority of FSIS employees as a one hour, in person workshop. 

 

Learn the structure and successes of the 2016 i-Impact initiative, and hear how employee engagement was utilized to create FSIS’ 2017 i-Impact workshop, including:

 

  • Tips and tricks of building an employee engagement initiative from scratch or livening up what programs exist
  • How to move from talk to action; practical advice about how to turn employee engagement from a buzzword into something that is all the buzz
  • The importance of bridging the gap between “Headquarters” and “Field” employees and overcoming logistical challenges
  • How to convince leaders that employee engagement is an investment worth making

 

Aaron Lavalee, Deputy Assistant Administrator

United States Department of Agriculture (USDA), Office of Public Affairs and Consumer Education (OPACE)


Speakers
avatar for Aaron Lavallee

Aaron Lavallee

Deputy Assistant Administrator, United States Department of Agriculture, Office of Public Affairs and Consumer Education
Aaron Lavallee is the Deputy Assistant Administrator of the Office of Public Affairs and Consumer Education (OPACE). Mr. Lavallee has served in this role for five years. He previously served as a Communications Coordinator at the U.S. Department of Agriculture under Secretary Thomas... Read More →


Wednesday September 27, 2017 9:15am - 9:50am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

9:50am PDT

What’s Your Internal Story? Work, Create, Implement, Share, Empower!
Washington State Department of Health

The challenge of most organizations is telling our story.  We focus so much on ensuring the public knows what we do that oft-times our employees have no idea what’s going on and how they fit into the story.

 

We struggle with how to delineate information that is appealing yet informative.  We struggle with overload.  We struggle with meaningful.

 

In this session, you will learn how to share information with your employees and demonstrate how internal storytelling makes employees feel a part of the organization’s tapestry, including:

 

  • How to tell a meaningful internal story that instills pride
  • How to share information without overloading employees
  • How sharing internally makes employees better representatives of the organization

 

Petula Burks, Director of the Center for Public Health

Washington State Department of Health


Speakers
avatar for Petula Burks

Petula Burks

Director of the Center for Public Affairs, Washington State Department of Health
Petula Celeste Burks, a public relations and communications executive with more than 15 years of experience impacting organizations’ presence and performance nationally, is the Director of the Center for Public Affairs, Washington State Department of Health. Prior to moving to Washington... Read More →


Wednesday September 27, 2017 9:50am - 10:25am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

10:45am PDT

Dashboard Your Internal Communications With Minimal Resources And Measure Your Internal Communications Effectiveness
CFA Institute

This informative session will share tips and techniques for quantifying the value of your company’s internal communications program, including how to dashboard email, intranet, social media, and in-person campaign results. CFA Institute has managed to do this with minimal resources and much creativity!

 

Following this session, you’ll gain an understanding on how to successfully:

 

  • Dashboard your internal communications effectiveness for upper management
  • Tailor messages to increase employee engagement and open rates
  • Continuously improve through employee feedback and insights

 

Shirley Terrell, Intranet Manager

CFA Institute


Speakers
avatar for Shirley Terrell

Shirley Terrell

Intranet Manager, CFA Institute
Shirley Terrell is the Intranet Manager for CFA Institute. For the past nine years, she has worked in Internal Communications with the primary responsibility to strategically plan intranet system developments while liaising with key internal stakeholders. She has been successful in... Read More →


Wednesday September 27, 2017 10:45am - 11:20am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

1:35pm PDT

Employees Are Just Not That Into You - Why Leadership Engagement Matters
Export-Import Bank of the United States
Learn strategies on how to successfully build engaging relationships with your employees and how it impacts productivity/the bottom line.

 

Following this discussion, you’ll gain an understanding on how to successfully:

 

  • Foster an atmosphere of innovation: The benefits of promoting ideation 
  • Align your goals, priorities and communication strategy with your organization’s strategic initiatives 
  • Create social accountability- we spend most of our lives at work

 

Rebecca Rose, VP, Communications

Export-Import Bank of the United States


Speakers
avatar for Rebecca Rose

Rebecca Rose

VP, Communications, Export-Import Bank of the United States
Rebecca Rose joined the Export-Import Bank of the United States (EXIM Bank) as Vice President of Communications in early January 2017. Currently, Rebecca serves as acting Senior Vice President of Communications. Rebecca has more than 10 years of experience working in communications... Read More →


Wednesday September 27, 2017 1:35pm - 2:20pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

2:20pm PDT

This Time It’s Personal: Making Your Staff Part Of The Story For Increased Buy-In And Impact
ACDI | VOCA

If your organization is purposeful about information flows among staff, they are much more likely to help the stories come to life both inside and outside the organization. This practical session will showcase the story of how a nonprofit international development organization, ACDI | VOCA, engaged staff and reduced turnover through intentional and personalized messaging, storytelling, and recognition.


Leave this session with new ideas to help you:

 

  • Use practical methods to include your staff in the company’s narrative
  • Reach staff in two-way messaging that connects and inspires
  • Make staff part of your story for increased buy-in and impact

 

Eve Angerosa, Vice President, Communications & Outreach

ACDI | VOCA


Speakers
avatar for Eve Angerosa

Eve Angerosa

Vice President, Communications & Outreach, ACDI | VOCA
Eve Angerosa is Vice President of International Communications at ACDI/VOCA, an international economic development nonprofit organization. In this role, she ensures that executive and internal communications inform, motivate and engage staff globally. She also liaises with the organization’s... Read More →


Wednesday September 27, 2017 2:20pm - 2:55pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

3:55pm PDT

Connecting With A Remote Workforce - Closing The Gap With An App
Transporation Security Administration

Hear the story of the development, execution and current success of TSANews; the employee app for personal iPhones and Android devices.

 

TSA is 60,000 employees strong who work mostly at TSA checkpoints, airport baggage rooms and along thousands of miles of tracks, pipelines and highways without regular access to government-issued computers or phones. They take fierce pride in their national security mission, yet often feel disconnected and sometimes wary of leadership because they do not receive regular updates.

 

After years of pushing against very tough cybersecurity rules, the Transporation Security Administration (TSA) broke through to finally publish an app for employees in March of this year - 2017. Learn how this employee app closes the gap between leadership and the tens of thousands of remote employees, including:

 

  • Challenges and succes of the app
  • Tapping into employee preferences and needs
  • The benefits of the app
  • How TSA's philosophy and values have led to their success
  • The next steps: it's an "in" to re-engage local leaders with local communications strategic planning

 

Neil Bonner, Director, Brand Chief - Agile & Mobile Services

Transportation Security Administration


Speakers
avatar for Neil Bonner

Neil Bonner

Branch Manager - Agile & Mobile Services, Transportation Security Administration
Neil Bonner has 30 years of IT leadership experience and is a recognized technology evangelist leading and executing complex and multi-disciplinary projects at all organizational levels. Currently he is the Agile & Mobile Services branch chief within the Office of Information Technology... Read More →


Wednesday September 27, 2017 3:55pm - 4:30pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202
 
Thursday, September 28
 

8:45am PDT

Be a Star Communicator by Asking Tough Questions, Always
Explorations and Insights, L.L.C.

This interactive discussion will highlight and demonstrate the benefits of asking the uncomfortable business questions. The outcomes are wide in scope and will turn you into a star communicator and the “consultant” about whom your internal customers rave.

 

After the session, you’ll have the tools to:

  • Increase your customers’ project ROI
  • Shorten project timelines
  • Streamline your deliverables
  • Position yourself as a strategic communication leader vs. tactician

 

Tom Sommers, Founder and Principal

Explorations and Insights, L.L.C


Speakers
avatar for Tom Sommers

Tom Sommers

Principal, Explorations and Insights, LLC
Tom Sommers brings the combination of branding, communication, marketing research, and sales successes to the table. As Principal, Explorations and Insights, LLC, Tom collaborates with agencies, associations, startups, and F500 companies to: Identify business objectives and opportunities Develop... Read More →


Thursday September 28, 2017 8:45am - 9:20am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

9:20am PDT

How Internal Communication Can Improve Employee Morale
U.S. Department of Homeland Security

Many organizations, especially federal government agencies, conduct periodic surveys to gauge employee satisfaction and morale. The data from these surveys can be very telling, especially during periods of turmoil, forced change, and uncertainty. This session will provide you with tips on how to interpret your survey data, or other informal morale indicators, to identify the areas where internal communications can make a difference.


Discuss what works and what doesn’t when developing a foundation of trust by establishing transparency and open lines of communication up, down and across the organization, including how to:

 

  • Identify areas where lack of communication is indicated as the underlying cause of problems
  • Get past the perception of “nobody tells me anything” 
  • Make the best use of focus groups to clarify problem areas and develop potential solutions
  • Understand the forming, storming, norming and performing stages of team development

 

John Verrico, Chief of Media Relations, Science & Technology Directorate

U.S. Department of Homeland Security


Speakers
avatar for John Verrico

John Verrico

Chief of Media Relations, Science & Technology Directorate, U.S. Department of Homeland Security
High-energy, thought-provoking and humorous trainer and consultant on motivational leadership and communication. John Verrico is the Immediate-Past President of the National Association of Government Communicators, and has more than 37 years of experience as a public affairs... Read More →


Thursday September 28, 2017 9:20am - 9:55am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

11:00am PDT

Be A HEARo – Open Your Ears, Concentrate, THEN Respond
MO Department of Transporation

If you’re like most in the public relations field, you are blessed (or cursed) with the natural ability to think ahead.  Whether it is planning for a major event that involves complicated communication, or you are in a discussion about the future of your organization, your brain is constantly thinking at least one step ahead of what’s being planned or discussed.  This session will help you learn how to be a better listener, concentrate on the conversation, and provide you tips to respond based on the information you actually heard.

 

Following this discussion, you’ll gain an understanding on how to successfully:

 

  • Have more meaningful discussion with colleagues and employees
  • Be more attentive to your body language during conversations and what your body is actually “saying”
  • Build credibility in your position
  • Power down your brain – a necessity in today’s hi-tech world

 

Marisa Ellison, Communications Manager

MO Department of Transportation


Speakers
avatar for Marisa Ellison

Marisa Ellison

Customer Relations Manager, Missouri Department of Transportation
Keep it simple.  This is Marisa’s mantra both professionally and personally, which may seem ironic since she has worked the most of her professional career in government.  As a professional speaker on a variety of topics including strategic communication planning, event planning... Read More →


Thursday September 28, 2017 11:00am - 11:35am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

1:55pm PDT

Low Cost, High Return Strategies That Will Improve Employee Engagement And Shift Culture
MTA New York City Transit

Culture and engagement are no longer buzzwords. They’re essential for achieving business results, whether your business is selling a product or delivering a public service. But with a demanding public and tight resources and budgets, employee engagement is not always top of mind for leaders in government agencies.

 

This session will explore some low cost, high return strategic internal communications programs that improved engagement and shifted the culture at one of the largest public transportation systems in North America, including how to:

 

  • Leverage your employees as storytellers
  • Create compelling content and channels to tell your story
  • Achieve small wins aligned with your agency’s mission
  • Connect leadership with your workforce to build trust
  • Measure results

 

Mira Sleiati, Employee Engagement and Internal Communications Consultant

MTA New York City Transit


Speakers
avatar for Mira Sleiati

Mira Sleiati

Internal Communications and Employee Engagement Consultant, MTA New York City Transit
Mira Sleilati is an internal communications and employee engagement consultant with more than 15 years of experience working with leading organizations in the private and public sectors.   Most recently, Mira was part the Culture & Engagement team at Etsy, an online marketplace... Read More →


Thursday September 28, 2017 1:55pm - 2:40pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

2:40pm PDT

Internal Communications Case Study: Thriving After Failure
Association of the United States Navy
Speakers
avatar for Heidi Lenzini

Heidi Lenzini

Director of Communications & Corporate Relations, Association of the United States Navy


Thursday September 28, 2017 2:40pm - 3:25pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202