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Strategic Internal Communications for Government has ended
Strategic Internal Communications for Government
September 26 - 28, 2017
Washington, DC
http://bit.ly/2rR97sL

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Tuesday, September 26
 

TBA

Pre-Training Workshops - Focused Topics, Hands-On & Interactive - Space Is Limited To Maximize Engagement
The workshop sessions allow you to focus on trending topics and share challenges with fellow attendees and your workshop leaders. Attend to get a solid foundation of strategies, trends and how to’s before the start of the main, two-day conference – and find out why the workshops are consistently rated as very valuable time spent!

Tuesday September 26, 2017 TBA
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

8:00am PDT

Registration, Networking & Continental Breakfast
Enjoy complimentary coffee, tea, and breakfast as you meet your workshop leader and fellow attendees.

Tuesday September 26, 2017 8:00am - 8:15am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

8:15am PDT

WORKSHOP A: Storytelling In A Digital Age: Developing And Leveraging Video Content To Tell Your Organization’s Stories
About Face Media

A key component in communicating with your current and potential employees is telling your organization’s story: your history, agency culture, accomplishments and strategies for the future.  The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content?  And how can you increase your opportunities to initiate and maintain that all-important personal connection?

 

 In this hands-on workshop, you will:

 

  • Learn why story-based content can be a successful development strategy
  • Understand the makeup of engaging and compelling stories
  • Know the questions you should be asking before you start
  • Leverage video content for multiple distribution channels and uses: both internal and external
  • Learn about current trends in video viewership
  • Apply these specific approaches to your content needs

 

Denise Roberts McKee, COO

About Face Media


Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Operating Officer at About Face Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure and... Read More →


Tuesday September 26, 2017 8:15am - 10:30am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

10:30am PDT

Morning Stretch Break, Refreshments & Networking
Stand up and stretch and grab some refreshments as we switch over to the next workshop session.

Tuesday September 26, 2017 10:30am - 10:45am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

10:45am PDT

WORKSHOP B: Tips & Techniques To Increase Readership Of Your Internal Communications – Return To The Office Prepared To Increase Engagement, Performance, And ROI
Trident Communications, LLC

Internal communications teams struggle with low readership and its impact can be extremely detrimental to employee engagement and overall corporate performance, even ROI! Low readership also undermines the importance that internal communications play in helping agencies achieve their objectives.


In this workshop, you'll identify the causes of low readership and provide solutions that will increase readership by 35%! Get ready to learn how to:

 

  • Identify the main causes of low internal communications readership
  • Understand and analyze employee behavior and preferences on current readership trends
  • Gain support of senior management for new and innovative approaches
  • Increase internal communications impact, readership and effectiveness today!

 

Rob Drasin, President

Trident Communications LLC


Speakers
avatar for Rob Drasin

Rob Drasin

President, Trident Communications, LLC
Rob Drasin is President of an internal communications agency, Trident Communications, LLC. Rob brings broad internal, corporate and B2B experience to the panel. Innovation has been the hallmark of Rob’s career and he has co-founded several online and traditional communications companies. Rob... Read More →


Tuesday September 26, 2017 10:45am - 12:45pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

12:45pm PDT

Lunch On Your Own But Not Alone
Stop by the registration table for a list of local restaurants near by. Feel free to dine with a group or go out on your own.

**Lunch cost is on your own.

Tuesday September 26, 2017 12:45pm - 2:15pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

2:15pm PDT

WORKSHOP C: Build A Comprehensive Internal Communications Strategy Leveraging Digital Engagement Solutions That Drive Mission Critical Outcomes
Granicus

Government agencies often face challenges like low employee morale, declining participation in employee programs and disparate internal communications processes. Using digital engagement solutions that are aligned with organizational priorities can help accomplish your strategic initiatives.

 

In this interactive workshop, you will assess your current overall internal communications strategy and learn new ways to leverage digital engagement solutions to improve outcomes and drive measurable results. Leave this workshop with a deeper understanding of how to:

 

  • Build a cost-effective comprehensive internal communications strategy for both proactive and reactive outreach
  • Leverage digital engagement tools to engage internal employees that drives mission critical outcomes
  • Utilize engagement data to gather actionable insights to continuously improve your digital communication campaigns and report on success

 

Natalie Fedie, Vice President of Customer Success

Granicus


Speakers
avatar for Natalie Fedie

Natalie Fedie

Vice President of Customer Success, Granicus
Natalie has over 20 years of professional marketing and communications experience in the public and private sector. As the Vice President of Customer Success for Granicus, she leads the team responsible for helping over 3,000 government agencies of all sizes successfully accomplish... Read More →


Tuesday September 26, 2017 2:15pm - 4:15pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

4:15pm PDT

Close Of Workshop Day
Tuesday September 26, 2017 4:15pm - 4:30pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202
 
Wednesday, September 27
 

TBA

General Sessions Day 1
Wednesday September 27, 2017 TBA
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

8:00am PDT

Registration, Networking & Continental Breakfast
Sign-in, pick up your materials, and enjoy a continental breakfast before we start the day.

Be sure to join the conversation using #ALI_GovComms over the next few days.

Wednesday September 27, 2017 8:00am - 8:30am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

8:30am PDT

Chairperson's Welcome & Speed Networking
Get to know your fellow training attendees in this fun and fast-paced forum. Take this time to learn your fellow peers' biggest internal communications challenges and a few fun facts!

Denise McKee, COO
AboutFace Media

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Operating Officer at About Face Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure and... Read More →


Wednesday September 27, 2017 8:30am - 9:15am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

9:15am PDT

Blood, Guts, And Glory – How To Engage Your Front-Line Employees
United States Department of Agriculture

A committed and engaged workforce is the holy grail of any healthy institution, organization, or government Agency – but employee engagement is as much an art as any science behind it.  The United States Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) employs over 7,000 “front-line field employees”, many of whom are unwired employees, without access to a government issued email address or computer. In 2016, FSIS launched a new employee engagement initiative, titled “i-Impact;” this was delivered to the majority of FSIS employees as a one hour, in person workshop. 

 

Learn the structure and successes of the 2016 i-Impact initiative, and hear how employee engagement was utilized to create FSIS’ 2017 i-Impact workshop, including:

 

  • Tips and tricks of building an employee engagement initiative from scratch or livening up what programs exist
  • How to move from talk to action; practical advice about how to turn employee engagement from a buzzword into something that is all the buzz
  • The importance of bridging the gap between “Headquarters” and “Field” employees and overcoming logistical challenges
  • How to convince leaders that employee engagement is an investment worth making

 

Aaron Lavalee, Deputy Assistant Administrator

United States Department of Agriculture (USDA), Office of Public Affairs and Consumer Education (OPACE)


Speakers
avatar for Aaron Lavallee

Aaron Lavallee

Deputy Assistant Administrator, United States Department of Agriculture, Office of Public Affairs and Consumer Education
Aaron Lavallee is the Deputy Assistant Administrator of the Office of Public Affairs and Consumer Education (OPACE). Mr. Lavallee has served in this role for five years. He previously served as a Communications Coordinator at the U.S. Department of Agriculture under Secretary Thomas... Read More →


Wednesday September 27, 2017 9:15am - 9:50am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

9:50am PDT

What’s Your Internal Story? Work, Create, Implement, Share, Empower!
Washington State Department of Health

The challenge of most organizations is telling our story.  We focus so much on ensuring the public knows what we do that oft-times our employees have no idea what’s going on and how they fit into the story.

 

We struggle with how to delineate information that is appealing yet informative.  We struggle with overload.  We struggle with meaningful.

 

In this session, you will learn how to share information with your employees and demonstrate how internal storytelling makes employees feel a part of the organization’s tapestry, including:

 

  • How to tell a meaningful internal story that instills pride
  • How to share information without overloading employees
  • How sharing internally makes employees better representatives of the organization

 

Petula Burks, Director of the Center for Public Health

Washington State Department of Health


Speakers
avatar for Petula Burks

Petula Burks

Director of the Center for Public Affairs, Washington State Department of Health
Petula Celeste Burks, a public relations and communications executive with more than 15 years of experience impacting organizations’ presence and performance nationally, is the Director of the Center for Public Affairs, Washington State Department of Health. Prior to moving to Washington... Read More →


Wednesday September 27, 2017 9:50am - 10:25am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

10:25am PDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday September 27, 2017 10:25am - 10:45am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

10:45am PDT

Dashboard Your Internal Communications With Minimal Resources And Measure Your Internal Communications Effectiveness
CFA Institute

This informative session will share tips and techniques for quantifying the value of your company’s internal communications program, including how to dashboard email, intranet, social media, and in-person campaign results. CFA Institute has managed to do this with minimal resources and much creativity!

 

Following this session, you’ll gain an understanding on how to successfully:

 

  • Dashboard your internal communications effectiveness for upper management
  • Tailor messages to increase employee engagement and open rates
  • Continuously improve through employee feedback and insights

 

Shirley Terrell, Intranet Manager

CFA Institute


Speakers
avatar for Shirley Terrell

Shirley Terrell

Intranet Manager, CFA Institute
Shirley Terrell is the Intranet Manager for CFA Institute. For the past nine years, she has worked in Internal Communications with the primary responsibility to strategically plan intranet system developments while liaising with key internal stakeholders. She has been successful in... Read More →


Wednesday September 27, 2017 10:45am - 11:20am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

11:20am PDT

Those Who Tell The Stories Rule The World - How To Identify Compelling Stories Within Your Organization
AboutFace Media
Based on your Waggl survey responses to your biggest internal communication challenges, we've broken the room up into groups. Each group has been designated a thought-leader to help lead the discussion.

You will have 15 minutes to brainstorm strategies around the problem you've chosen to discuss. You will then pick a spokesperson to present these ideas to the group.

All ideas/tactics will be gathered and shared on dropbox for future reference.

Denise McKee, COO
AboutFace Media

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Operating Officer at About Face Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure and... Read More →


Wednesday September 27, 2017 11:20am - 12:05pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

12:05pm PDT

Lunch On Your Own But Not Alone - Reservations Are Booked
Don't miss this opportunity to continue the networking and exchange ideas over a casual lunch at a DC hot spot!

Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.

**Everyone is financially responsible for their own lunch.

Wednesday September 27, 2017 12:05pm - 1:35pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

1:35pm PDT

Employees Are Just Not That Into You - Why Leadership Engagement Matters
Export-Import Bank of the United States
Learn strategies on how to successfully build engaging relationships with your employees and how it impacts productivity/the bottom line.

 

Following this discussion, you’ll gain an understanding on how to successfully:

 

  • Foster an atmosphere of innovation: The benefits of promoting ideation 
  • Align your goals, priorities and communication strategy with your organization’s strategic initiatives 
  • Create social accountability- we spend most of our lives at work

 

Rebecca Rose, VP, Communications

Export-Import Bank of the United States


Speakers
avatar for Rebecca Rose

Rebecca Rose

VP, Communications, Export-Import Bank of the United States
Rebecca Rose joined the Export-Import Bank of the United States (EXIM Bank) as Vice President of Communications in early January 2017. Currently, Rebecca serves as acting Senior Vice President of Communications. Rebecca has more than 10 years of experience working in communications... Read More →


Wednesday September 27, 2017 1:35pm - 2:20pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

2:20pm PDT

This Time It’s Personal: Making Your Staff Part Of The Story For Increased Buy-In And Impact
ACDI | VOCA

If your organization is purposeful about information flows among staff, they are much more likely to help the stories come to life both inside and outside the organization. This practical session will showcase the story of how a nonprofit international development organization, ACDI | VOCA, engaged staff and reduced turnover through intentional and personalized messaging, storytelling, and recognition.


Leave this session with new ideas to help you:

 

  • Use practical methods to include your staff in the company’s narrative
  • Reach staff in two-way messaging that connects and inspires
  • Make staff part of your story for increased buy-in and impact

 

Eve Angerosa, Vice President, Communications & Outreach

ACDI | VOCA


Speakers
avatar for Eve Angerosa

Eve Angerosa

Vice President, Communications & Outreach, ACDI | VOCA
Eve Angerosa is Vice President of International Communications at ACDI/VOCA, an international economic development nonprofit organization. In this role, she ensures that executive and internal communications inform, motivate and engage staff globally. She also liaises with the organization’s... Read More →


Wednesday September 27, 2017 2:20pm - 2:55pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

2:55pm PDT

Afternoon Stretch Break, Refreshments & Networking
Enjoy a variety of snacks and beverages as you network with your peers.

Wednesday September 27, 2017 2:55pm - 3:10pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

3:10pm PDT

Interactive Exercise - Let's Solve Your Biggest Issues & Challenges!
Based on your Waggl responses to your biggest internal communications, employee engagement & culture challenges, we will break the room up into 3 groups and get these solved!

You will brainstorm strategies around the problem you've been given to discuss. You will then pick a spokesperson to present these ideas to the group.

All ideas/tactics will be gathered and shared on dropbox for future reference.

Wednesday September 27, 2017 3:10pm - 3:55pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

3:55pm PDT

Connecting With A Remote Workforce - Closing The Gap With An App
Transporation Security Administration

Hear the story of the development, execution and current success of TSANews; the employee app for personal iPhones and Android devices.

 

TSA is 60,000 employees strong who work mostly at TSA checkpoints, airport baggage rooms and along thousands of miles of tracks, pipelines and highways without regular access to government-issued computers or phones. They take fierce pride in their national security mission, yet often feel disconnected and sometimes wary of leadership because they do not receive regular updates.

 

After years of pushing against very tough cybersecurity rules, the Transporation Security Administration (TSA) broke through to finally publish an app for employees in March of this year - 2017. Learn how this employee app closes the gap between leadership and the tens of thousands of remote employees, including:

 

  • Challenges and succes of the app
  • Tapping into employee preferences and needs
  • The benefits of the app
  • How TSA's philosophy and values have led to their success
  • The next steps: it's an "in" to re-engage local leaders with local communications strategic planning

 

Neil Bonner, Director, Brand Chief - Agile & Mobile Services

Transportation Security Administration


Speakers
avatar for Neil Bonner

Neil Bonner

Branch Manager - Agile & Mobile Services, Transportation Security Administration
Neil Bonner has 30 years of IT leadership experience and is a recognized technology evangelist leading and executing complex and multi-disciplinary projects at all organizational levels. Currently he is the Agile & Mobile Services branch chief within the Office of Information Technology... Read More →


Wednesday September 27, 2017 3:55pm - 4:30pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

4:30pm PDT

Thought Leader Speaker Panel: Government Internal Communications Best Practices & Best Lessons Learned
United States Agency for International Development (USAID) & More
You'll have access to some of the government industry's best internal communicators as you ask questions about their best practices, and lessons learned regarding their internal communications strategy.

Moderators
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Operating Officer at About Face Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure and... Read More →

Speakers
DA

Dawn Alexander

Supervisory Public Affairs Specialist, United States Agency for International Development (USAID)
Dawn Alexander is a Supervisory Public Affairs Specialist with the Agency for International Development (USAID). She leads Internal Communications, focusing on institutionalization agency-wide to further the One USAID global community in support of the Agency’s mission and core... Read More →
avatar for Neil Bonner

Neil Bonner

Branch Manager - Agile & Mobile Services, Transportation Security Administration
Neil Bonner has 30 years of IT leadership experience and is a recognized technology evangelist leading and executing complex and multi-disciplinary projects at all organizational levels. Currently he is the Agile & Mobile Services branch chief within the Office of Information Technology... Read More →
avatar for Rebecca Rose

Rebecca Rose

VP, Communications, Export-Import Bank of the United States
Rebecca Rose joined the Export-Import Bank of the United States (EXIM Bank) as Vice President of Communications in early January 2017. Currently, Rebecca serves as acting Senior Vice President of Communications. Rebecca has more than 10 years of experience working in communications... Read More →


Wednesday September 27, 2017 4:30pm - 5:00pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

5:00pm PDT

Close Of Day One & Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers.

**Please wear your name badges

Wednesday September 27, 2017 5:00pm - 6:30pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

7:00pm PDT

Dinner On Your Own, But Not Alone -- Reservations Are Booked
Want to keep the conversation going?

Sign-up with an ALI team member at the Networking Reception to join a group at tonight's dine-around. Reservations have been made.

**Everyone is on their own financially.

Wednesday September 27, 2017 7:00pm - 9:30pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202
 
Thursday, September 28
 

TBA

General Sessions Day 2
Thursday September 28, 2017 TBA
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

8:00am PDT

Continental Breakfast & Networking
Enjoy a continental breakfast before we start the day.

Thursday September 28, 2017 8:00am - 8:30am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

8:30am PDT

Day One Highlights: Recap Of What We Learned So Far And Topics You Want To Learn About Today
Recap what you learned yesterday, and let us know what you're interested in learning about in more depth today.

Thursday September 28, 2017 8:30am - 8:45am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

8:45am PDT

Be a Star Communicator by Asking Tough Questions, Always
Explorations and Insights, L.L.C.

This interactive discussion will highlight and demonstrate the benefits of asking the uncomfortable business questions. The outcomes are wide in scope and will turn you into a star communicator and the “consultant” about whom your internal customers rave.

 

After the session, you’ll have the tools to:

  • Increase your customers’ project ROI
  • Shorten project timelines
  • Streamline your deliverables
  • Position yourself as a strategic communication leader vs. tactician

 

Tom Sommers, Founder and Principal

Explorations and Insights, L.L.C


Speakers
avatar for Tom Sommers

Tom Sommers

Principal, Explorations and Insights, LLC
Tom Sommers brings the combination of branding, communication, marketing research, and sales successes to the table. As Principal, Explorations and Insights, LLC, Tom collaborates with agencies, associations, startups, and F500 companies to: Identify business objectives and opportunities Develop... Read More →


Thursday September 28, 2017 8:45am - 9:20am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

9:20am PDT

How Internal Communication Can Improve Employee Morale
U.S. Department of Homeland Security

Many organizations, especially federal government agencies, conduct periodic surveys to gauge employee satisfaction and morale. The data from these surveys can be very telling, especially during periods of turmoil, forced change, and uncertainty. This session will provide you with tips on how to interpret your survey data, or other informal morale indicators, to identify the areas where internal communications can make a difference.


Discuss what works and what doesn’t when developing a foundation of trust by establishing transparency and open lines of communication up, down and across the organization, including how to:

 

  • Identify areas where lack of communication is indicated as the underlying cause of problems
  • Get past the perception of “nobody tells me anything” 
  • Make the best use of focus groups to clarify problem areas and develop potential solutions
  • Understand the forming, storming, norming and performing stages of team development

 

John Verrico, Chief of Media Relations, Science & Technology Directorate

U.S. Department of Homeland Security


Speakers
avatar for John Verrico

John Verrico

Chief of Media Relations, Science & Technology Directorate, U.S. Department of Homeland Security
High-energy, thought-provoking and humorous trainer and consultant on motivational leadership and communication. John Verrico is the Immediate-Past President of the National Association of Government Communicators, and has more than 37 years of experience as a public affairs... Read More →


Thursday September 28, 2017 9:20am - 9:55am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

9:55am PDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday September 28, 2017 9:55am - 10:15am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

10:15am PDT

Interactive Exercise - Let's Solve Your Issues & Challenges!
Based on your Waggl responses to your biggest internal communications, employee engagement & culture challenges, we will break the room up into 3 groups and get these solved!

You will brainstorm strategies around the problem you've been given to discuss. You will then pick a spokesperson to present these ideas to the group.

All ideas/tactics will be gathered and shared on dropbox for future reference.

Thursday September 28, 2017 10:15am - 11:00am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

11:00am PDT

Be A HEARo – Open Your Ears, Concentrate, THEN Respond
MO Department of Transporation

If you’re like most in the public relations field, you are blessed (or cursed) with the natural ability to think ahead.  Whether it is planning for a major event that involves complicated communication, or you are in a discussion about the future of your organization, your brain is constantly thinking at least one step ahead of what’s being planned or discussed.  This session will help you learn how to be a better listener, concentrate on the conversation, and provide you tips to respond based on the information you actually heard.

 

Following this discussion, you’ll gain an understanding on how to successfully:

 

  • Have more meaningful discussion with colleagues and employees
  • Be more attentive to your body language during conversations and what your body is actually “saying”
  • Build credibility in your position
  • Power down your brain – a necessity in today’s hi-tech world

 

Marisa Ellison, Communications Manager

MO Department of Transportation


Speakers
avatar for Marisa Ellison

Marisa Ellison

Customer Relations Manager, Missouri Department of Transportation
Keep it simple.  This is Marisa’s mantra both professionally and personally, which may seem ironic since she has worked the most of her professional career in government.  As a professional speaker on a variety of topics including strategic communication planning, event planning... Read More →


Thursday September 28, 2017 11:00am - 11:35am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

11:35am PDT

Lunch On Your Own But Not Alone
Don't miss this opportunity to continue the networking and exchange ideas over a casual lunch at a DC hot spot!

Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.

**Everyone is financially responsible for their own lunch.

Thursday September 28, 2017 11:35am - 1:00pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

1:00pm PDT

Interactive Exercise - Let's Solve Your Issues & Challenges!
Based on your Waggl responses to your biggest internal communications, employee engagement & culture challenges, we will break the room up into 3 groups and get these solved!

You will brainstorm strategies around the problem you've been given to discuss. You will then pick a spokesperson to present these ideas to the group.

All ideas/tactics will be gathered and shared on dropbox for future reference.

Thursday September 28, 2017 1:00pm - 1:55pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

1:55pm PDT

Low Cost, High Return Strategies That Will Improve Employee Engagement And Shift Culture
MTA New York City Transit

Culture and engagement are no longer buzzwords. They’re essential for achieving business results, whether your business is selling a product or delivering a public service. But with a demanding public and tight resources and budgets, employee engagement is not always top of mind for leaders in government agencies.

 

This session will explore some low cost, high return strategic internal communications programs that improved engagement and shifted the culture at one of the largest public transportation systems in North America, including how to:

 

  • Leverage your employees as storytellers
  • Create compelling content and channels to tell your story
  • Achieve small wins aligned with your agency’s mission
  • Connect leadership with your workforce to build trust
  • Measure results

 

Mira Sleiati, Employee Engagement and Internal Communications Consultant

MTA New York City Transit


Speakers
avatar for Mira Sleiati

Mira Sleiati

Internal Communications and Employee Engagement Consultant, MTA New York City Transit
Mira Sleilati is an internal communications and employee engagement consultant with more than 15 years of experience working with leading organizations in the private and public sectors.   Most recently, Mira was part the Culture & Engagement team at Etsy, an online marketplace... Read More →


Thursday September 28, 2017 1:55pm - 2:40pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

2:40pm PDT

Internal Communications Case Study: Thriving After Failure
Association of the United States Navy
Speakers
avatar for Heidi Lenzini

Heidi Lenzini

Director of Communications & Corporate Relations, Association of the United States Navy


Thursday September 28, 2017 2:40pm - 3:25pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

3:15pm PDT

Share Your Key Takeaways & Closing Thoughts
Take this time to digest all that you've learned these past 3 days.
In this wrap-up, organize your thoughts and prepare your next steps as you return to the office.

Thursday September 28, 2017 3:15pm - 3:30pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

3:30pm PDT

Close Of Training - Thank You For Joining Us
Thank you for joining us at Strategic Internal Communications for Government Training! Be sure to check dropbox for presentations and a contact list to keep in touch with your peers. We hope to see you again next year!

Thursday September 28, 2017 3:30pm - 3:35pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202