A key component in communicating with your current and potential employees is telling your organization’s story: your history, agency culture, accomplishments and strategies for the future. The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content? And how can you increase your opportunities to initiate and maintain that all-important personal connection?
In this hands-on workshop, you will:
Denise Roberts McKee, COO
About Face Media
Internal communications teams struggle with low readership and its impact can be extremely detrimental to employee engagement and overall corporate performance, even ROI! Low readership also undermines the importance that internal communications play in helping agencies achieve their objectives.
In this workshop, you'll identify the causes of low readership and provide solutions that will increase readership by 35%! Get ready to learn how to:
Rob Drasin, President
Trident Communications LLC
Government agencies often face challenges like low employee morale, declining participation in employee programs and disparate internal communications processes. Using digital engagement solutions that are aligned with organizational priorities can help accomplish your strategic initiatives.
In this interactive workshop, you will assess your current overall internal communications strategy and learn new ways to leverage digital engagement solutions to improve outcomes and drive measurable results. Leave this workshop with a deeper understanding of how to:
Natalie Fedie, Vice President of Customer Success
Granicus
A committed and engaged workforce is the holy grail of any healthy institution, organization, or government Agency – but employee engagement is as much an art as any science behind it. The United States Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) employs over 7,000 “front-line field employees”, many of whom are unwired employees, without access to a government issued email address or computer. In 2016, FSIS launched a new employee engagement initiative, titled “i-Impact;” this was delivered to the majority of FSIS employees as a one hour, in person workshop.
Learn the structure and successes of the 2016 i-Impact initiative, and hear how employee engagement was utilized to create FSIS’ 2017 i-Impact workshop, including:
Aaron Lavalee, Deputy Assistant Administrator
United States Department of Agriculture (USDA), Office of Public Affairs and Consumer Education (OPACE)
The challenge of most organizations is telling our story. We focus so much on ensuring the public knows what we do that oft-times our employees have no idea what’s going on and how they fit into the story.
We struggle with how to delineate information that is appealing yet informative. We struggle with overload. We struggle with meaningful.
In this session, you will learn how to share information with your employees and demonstrate how internal storytelling makes employees feel a part of the organization’s tapestry, including:
Petula Burks, Director of the Center for Public Health
Washington State Department of Health
This informative session will share tips and techniques for quantifying the value of your company’s internal communications program, including how to dashboard email, intranet, social media, and in-person campaign results. CFA Institute has managed to do this with minimal resources and much creativity!
Following this session, you’ll gain an understanding on how to successfully:
Shirley Terrell, Intranet Manager
CFA Institute
Following this discussion, you’ll gain an understanding on how to successfully:
Rebecca Rose, VP, Communications
Export-Import Bank of the United States
If your organization is purposeful about information flows among staff, they are much more likely to help the stories come to life both inside and outside the organization. This practical session will showcase the story of how a nonprofit international development organization, ACDI | VOCA, engaged staff and reduced turnover through intentional and personalized messaging, storytelling, and recognition.
Eve Angerosa, Vice President, Communications & Outreach
ACDI | VOCA
Hear the story of the development, execution and current success of TSANews; the employee app for personal iPhones and Android devices.
TSA is 60,000 employees strong who work mostly at TSA checkpoints, airport baggage rooms and along thousands of miles of tracks, pipelines and highways without regular access to government-issued computers or phones. They take fierce pride in their national security mission, yet often feel disconnected and sometimes wary of leadership because they do not receive regular updates.
After years of pushing against very tough cybersecurity rules, the Transporation Security Administration (TSA) broke through to finally publish an app for employees in March of this year - 2017. Learn how this employee app closes the gap between leadership and the tens of thousands of remote employees, including:
Neil Bonner, Director, Brand Chief - Agile & Mobile Services
Transportation Security Administration
This interactive discussion will highlight and demonstrate the benefits of asking the uncomfortable business questions. The outcomes are wide in scope and will turn you into a star communicator and the “consultant” about whom your internal customers rave.
After the session, you’ll have the tools to:
Tom Sommers, Founder and Principal
Explorations and Insights, L.L.C
Many organizations, especially federal government agencies, conduct periodic surveys to gauge employee satisfaction and morale. The data from these surveys can be very telling, especially during periods of turmoil, forced change, and uncertainty. This session will provide you with tips on how to interpret your survey data, or other informal morale indicators, to identify the areas where internal communications can make a difference.
Discuss what works and what doesn’t when developing a foundation of trust by establishing transparency and open lines of communication up, down and across the organization, including how to:
John Verrico, Chief of Media Relations, Science & Technology Directorate
U.S. Department of Homeland Security
If you’re like most in the public relations field, you are blessed (or cursed) with the natural ability to think ahead. Whether it is planning for a major event that involves complicated communication, or you are in a discussion about the future of your organization, your brain is constantly thinking at least one step ahead of what’s being planned or discussed. This session will help you learn how to be a better listener, concentrate on the conversation, and provide you tips to respond based on the information you actually heard.
Following this discussion, you’ll gain an understanding on how to successfully:
Marisa Ellison, Communications Manager
MO Department of Transportation
Culture and engagement are no longer buzzwords. They’re essential for achieving business results, whether your business is selling a product or delivering a public service. But with a demanding public and tight resources and budgets, employee engagement is not always top of mind for leaders in government agencies.
This session will explore some low cost, high return strategic internal communications programs that improved engagement and shifted the culture at one of the largest public transportation systems in North America, including how to:
Mira Sleiati, Employee Engagement and Internal Communications Consultant
MTA New York City Transit
