Strategic Internal Communications for Government

Hear the story of the development, execution and current success of TSANews; the employee app for personal iPhones and Android devices.

TSA is 60,000 employees strong who work mostly at TSA checkpoints, airport baggage rooms and along thousands of miles of tracks, pipelines and highways without regular access to government-issued computers or phones. They take fierce pride in their national security mission, yet often feel disconnected and sometimes wary of leadership because they do not receive regular updates.

After years of pushing against very tough cybersecurity rules, the Transporation Security Administration (TSA) broke through to finally publish an app for employees in March of this year - 2017. Learn how this employee app closes the gap between leadership and the tens of thousands of remote employees, including:

• Challenges and succes of the app
• Tapping into employee preferences and needs
• The benefits of the app
• How TSA's philosophy and values have led to their success
• The next steps: it's an "in" to re-engage local leaders with local communications strategic planning

Neil Bonner, Director, Brand Chief - Agile & Mobile Services

Transportation Security Administration