Strategic Internal Communications for Government

Culture and engagement are no longer buzzwords. They’re essential for achieving business results, whether your business is selling a product or delivering a public service. But with a demanding public and tight resources and budgets, employee engagement is not always top of mind for leaders in government agencies.

This session will explore some low cost, high return strategic internal communications programs that improved engagement and shifted the culture at one of the largest public transportation systems in North America, including how to:

• Leverage your employees as storytellers
• Create compelling content and channels to tell your story
• Achieve small wins aligned with your agency’s mission
• Connect leadership with your workforce to build trust
• Measure results

Mira Sleiati, Employee Engagement and Internal Communications Consultant

MTA New York City Transit