Strategic Internal Communications for Government has ended
Strategic Internal Communications for Government
September 26 - 28, 2017
Washington, DC
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Wednesday, September 27 • 10:45am - 11:20am
Dashboard Your Internal Communications With Minimal Resources And Measure Your Internal Communications Effectiveness
CFA Institute

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This informative session will share tips and techniques for quantifying the value of your company’s internal communications program, including how to dashboard email, intranet, social media, and in-person campaign results. CFA Institute has managed to do this with minimal resources and much creativity!


Following this session, you’ll gain an understanding on how to successfully:


  • Dashboard your internal communications effectiveness for upper management
  • Tailor messages to increase employee engagement and open rates
  • Continuously improve through employee feedback and insights


Shirley Terrell, Intranet Manager

CFA Institute

avatar for Shirley Terrell

Shirley Terrell

Intranet Manager, CFA Institute
Shirley Terrell is the Intranet Manager for CFA Institute. For the past nine years, she has worked in Internal Communications with the primary responsibility to strategically plan intranet system developments while liaising with key internal stakeholders. She has been successful in... Read More →

Wednesday September 27, 2017 10:45am - 11:20am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

Attendees (1)