Strategic Internal Communications for Government has ended
Strategic Internal Communications for Government
September 26 - 28, 2017
Washington, DC
Back To Schedule
Tuesday, September 26 • 10:45am - 12:45pm
WORKSHOP B: Tips & Techniques To Increase Readership Of Your Internal Communications – Return To The Office Prepared To Increase Engagement, Performance, And ROI
Trident Communications, LLC

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.

Internal communications teams struggle with low readership and its impact can be extremely detrimental to employee engagement and overall corporate performance, even ROI! Low readership also undermines the importance that internal communications play in helping agencies achieve their objectives.

In this workshop, you'll identify the causes of low readership and provide solutions that will increase readership by 35%! Get ready to learn how to:


  • Identify the main causes of low internal communications readership
  • Understand and analyze employee behavior and preferences on current readership trends
  • Gain support of senior management for new and innovative approaches
  • Increase internal communications impact, readership and effectiveness today!


Rob Drasin, President

Trident Communications LLC

avatar for Rob Drasin

Rob Drasin

President, Trident Communications, LLC
Rob Drasin is President of an internal communications agency, Trident Communications, LLC. Rob brings broad internal, corporate and B2B experience to the panel. Innovation has been the hallmark of Rob’s career and he has co-founded several online and traditional communications companies. Rob... Read More →

Tuesday September 26, 2017 10:45am - 12:45pm PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

Attendees (1)