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Strategic Internal Communications for Government
September 26 - 28, 2017
Washington, DC
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Tuesday, September 26 • 8:15am - 10:30am
WORKSHOP A: Storytelling In A Digital Age: Developing And Leveraging Video Content To Tell Your Organization’s Stories
About Face Media

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A key component in communicating with your current and potential employees is telling your organization’s story: your history, agency culture, accomplishments and strategies for the future.  The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content?  And how can you increase your opportunities to initiate and maintain that all-important personal connection?


 In this hands-on workshop, you will:


  • Learn why story-based content can be a successful development strategy
  • Understand the makeup of engaging and compelling stories
  • Know the questions you should be asking before you start
  • Leverage video content for multiple distribution channels and uses: both internal and external
  • Learn about current trends in video viewership
  • Apply these specific approaches to your content needs


Denise Roberts McKee, COO

About Face Media

avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Operating Officer at About Face Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure and... Read More →

Tuesday September 26, 2017 8:15am - 10:30am PDT
Westin Crystal City, Crystal V & VI, 2nd Floor 1800 Jefferson Davis Highway, Arlington VA 22202

Attendees (1)